Life is Greater than Numbers
IDENTITY, .COM, PHOTOGRAPHY, EMAIL
Life is Greater than Numbers is a 501c3 non-profit film production company that aims to create mission-driven cinema where filmmakers are empowered to prioritize impact over profits.
Identity
The primary logo was built out in reference to the client’s existing icon that combined the first letters + symbol into one combined mark. This icon itself was also refined for form.
Defined three distinct brand colors that reflected quiet intentionality in tone but ultimately spoke to quality craftsmanship in an oversaturated industry that is the entertainment world.
Custom type
Translated the client’s handwriting into a usable font to add personable touches throughout various collateral.
.com
Application of the brand to its main living space: an online site, where supporters and investors can easily view portfolio of finished works as well as stay informed and donate to films currently in production. The entire site aims to be fully transparent in its communication of process and funding as well as hopefully inspire viewers in its mission-driven production work.
Design also extended to email campaigns, which is currently the company’s main form of external communication to supporters and investors. Each campaign is thoughtfully crafted to be both beautiful and informative, to stand out from the rest as non-saturating and refreshing insights into the company’s production updates, fundraising efforts, and more.
Check out lifeisgreaterthannumbers.com